little500 wrote:If you want to make a living in the food biz, why would you NOT want to be on Food Network? Having a successful television show is less difficult and less expensive for the chef/host than starting a restaurant, no?
Chefs have been on TV forever, with every angle imaginable. Think the Galloping Gourmet, with his wine-induced flameouts in the '70's morphing into his Minimax healthy eating show. Or Jeff Smith starting with a cooking segment called something like the Chaplain's Pantry (he was an ordained minister) and ending up with the Frugal Gourmet (and a lot more less savory stuff, proven or not). My personal favorite was Justin Wilson; he never claimed to be able to cook well, it was all about friends, wine, and sharing a good time.
Why do they do it? Who knows. Does anyone really know why they do the things they do?
Well, I'd like to live under the delusion that I have at least some idea about why I do what I do.

My point, though, is about cooking shows TODAY. Today, they're a dime a dozen, not cable-access oddities with hosts who really believed they had something to teach people about cooking. (Obviously, the pinnacle in TV cooking is Julia Child.) But today, every halfway competent chef has a cookbook and TV appearances under his or her belt. You'd have to live in a bubble to avoid a TV show where a celebrated chef (Mario, Bobby, Jacques, Lidia) is trying to teach you about food. I can certainly understand the temptation to try to get on the Food Network, build a fan base, and ride fame down easy street. But, if you're serious about food, you have to wonder what you'll be adding to the already-large ocean of food-related information that includes such big fish as Keller, Ripert, Collicchio, and Pepin, to name a few stalwarts.
If I were in these contestants' shoes and serious about food, I'd have to ponder what I think I can contribute and question whether the Food Network can take me there. Every few months it seems the Food Network rolls out a new lineup, as old shows are quickly relegated to the scrap heap. Its lineup emphasizes lightweight, interchangeable "cooks," with not a lot of substance, and is heavy on schtick (such as the Nealys and Paula Deen). On the rare occasion I turn on the Food Network these days, I wonder who more than half of these chef-hosts are, but don't worry too much about getting to know them, as they'll be gone sooner rather than later. If you have a Food Network show, the reality is, the best you can hope for is to become the next Guy Fieri, Sandra Lee or Paula Deen, and unfortunately, those are people who have morphed in caricatures of themselves during the chase for fame and fortune. Is that what these contestants want? Because look what the Food Network did to New York's king of Italian food.