Hi- I used to hate Dominick's after Safeway took them over. It seemed like they were more expensive than Jewel, and their produce was usually awful. It seems like the last couple of years the quality of the produce has improved, although it still is not great. 7 months out of the year, I buy very little produce in the stores anyway, because I shop at the Evanston Farmer's market. About the only thing I have bought this summer in the brick and morter stores is lemons, that I usually buy at Whole Foods. Lemons are almost always cheaper at Whole Foods than they are at Dominick's or Jewel, and the quality is better.
I have been shopping at Dominick's more lately though, because of their F4L program and their deal match. If you sign up for their food for less program on their website, you can get some wonderful deals. Your deals are customized according to what your shopping history is. For instance, right now I can get Tropicana Pure Premium for $2.29, and Dominick's milk for $1.99 a gallon. I usually save at least 40% on my bill. They also have coupons on their website, that you can load onto your shopping card.
They have also recently rolled out their deal match program, which you can also sign up for on their website. Deal Match matches prices for some of the items that are on sale at Jewel and Target. Yoou have to sign up for that online to be eligible for it. At least once a week I get emails from Dominick's telling me that they are more coupons available, or that they have more J4U offers to sign up for. One of the nice things about this program is that you don't have to cut out the super coupons anymore that you see in the Dominick's flyers. You can just go to the website, and have the super coupon applied to your FV card. I think they implemented these two programs to try and increase their market share.
I still go to Jewel occasionally to hit a good sale, and Whole Foods to get some bulk stuff and oeanut butter and cheese, but I have been going to Dominick's more lately than the other stores combined. Hope this helps, Nancy