Scattered reports - mainly via the brewery and brewpub facebook pages (I'm not willing to brave beeradvocate at the moment, if only because I'll launch into a giant, wall-of-text screed against people who are being unusually unreasonable) - suggest that small numbers of tickets became available 10ish minutes after FFF declared the event sold out. As headcase said, I got my two, though, and look forward to the event.
I really don't know what else FFF could have done, at least as far as the ticket sale goes. They announced it ahead of time and used a concert ticket vendor to facilitate the sales. The load times for the different pages were pretty slow but I've been on Ticketmaster and experienced similar delays. Headcase and I were talking earlier and he pointed out that, in all likelihood, everyone buying tickets were aiming to buy two - FFF only sold 6,000 tickets meaning only 3,000 sales were able to go through. In a recent interview with Hoosier Beer Geek, Barnaby estimated that DLD 2010 saw 12,000 people. And no, not everyone one of those went there to buy beer, but still - it resulted in an over-crowded hot mess.
If they have the event off-site, then screwy beer laws come into effect where they are unable to sell the beer direct. In that same article, Barnaby explains that they would sell the beer to a distributor and then buy it back to sell it off-site, resulting in a huge price increase. So, really, there just isn't an easy answer - as long as FFF keeps getting recognized as the best brewery ever by various sites and the notoriety of their beer increases accordingly (granted, we can argue whether or not the beer is worthy of the hype and I'll be the first to admit it probably isn't, in the grand scheme of things), I don't see what FFF can do to restrict the numbers at this release other than taking steps as they have done this year.
Really, the best idea, as far as making sure everyone can get this beer fairly, is for them to stop making it all together. That way, everyone gets zero chance of buying it and won't have to pay a single cent for the privilege. Problem solved!
ETA: Here's the Hoosier Beer Geek article I mentioned:
http://hoosierbeergeek.blogspot.com/201 ... rview.html
best,
dan