Many of you were influential in helping to build Nick & Grant's business and what did you get in return?
This is a pretty ironic discussion coming from Mr. Plotnicki... who by his own admission emailed me on April 2nd looking for tickets to Next. No, I didn't reply... because doing so would be unfair to all of those people who he is claiming to defend. I bet if he got special treatment he wouldn't be haranguing our restaurant on a public forum.
Quite simply, we came up with a list of roundly 60 patrons of Alinea who have been incredibly supportive over the years... either through sheer number of visits, helping us with procuring unusual or difficult to find equipment or produce, or who have become very special friends of the restaurant. They became our beta testers for both our preview dinners and had an opportunity to buy 2 tables ahead of everyone -- essentially, they were the first emails to go out. Not everyone did, but a few did and were appreciative. So we very much support our regulars... and to be a regular at Alinea means something north of 25 visits... not 4 or 2.
As for extending the Paris 1906 menu for a year... we have no desire to be a French restaurant. If we did this for a year it would feel stale to us. It is not a marketing gimmick... in fact, if we were concerned solely about money we would simply double the price, pack in more seats, and run it for as long as a 'broadway show'.... because after all, that is the model of a hit show -- extend it forever and rake in the bucks. Flat out, we are doing this because it is interesting and difficult. To hear the complaints that somehow we have an obligation to serve
everyone who desires the meal misses the point entirely.
To do food and service at this level necessarily limits the number of people we can serve. I am as surprised as everyone else that the tickets are so in demand that they sell out so quickly.