Wow... for me there are too many to narrow it down easily. I'll suggest a handful.
Three Floyds Alpha King (they usually run out fast at Binnys when they get it in) is my favorite normal bottle of beer. It's pretty high alcohol, reasonably bitter, with a pronounced hop character. It's an American Pale Ale technically. But it's sort of Amber in color... just an astounding beer. Some people can't handle the intensity of higher hoppy IBU (bitterness) beers... it's like a shock when you're expecting something like you find at the ball park. So if my Old Style friends want to try one, I give them a short pour and a warning first. Yeah, I'm a beer babysitter. But I learned it from having friends leave full open bottles of amazing beer on the table at the end of the night.
Lagunitas Pils is _my_ best suggestion for "normal beer" for people who aren't into craft brew. It's a perfect little Pilsner, great for barbecues, great for times when you have people coming over who normally do Corona, MGD, etc. It won't offend their delicate uniform and standardized palettes.
Left Hand Milk Stout is the best dark beer that Binny's carries in a 6 pack. The PERFECT beer for chili, spicy food, or just sipping. It's NOT like Guinness. It's NOT like chewing aspirin. It's got a slight sweetness to it, but it's not as intense as an imperial stout. Highly recommended for people who don't think they like dark beer.
Two Brothers Cane and Ebel is a cross between a Pale Ale and a Rye Ale, I believe. It's similarly assertive, compared to Alpha King. And I guess the color in your glass is similar. Great hop and bite. Extremely drink-able beer.
If you want to try something a little interesting, Lagunitas Dogtown Pale Ale is a brighter tasting pale ale, GREAT served really cold. Really a cool beer. Their Copper Ale goes great with BBQ as well. But it's a little intense for some folks. Two Brothers Bitter End and Resistance beers are both spectacular, too.
Basically, I'm a huge nerd for beer that's memorable. There are dozens of incredible craft brews available in that price range at Binny's. Three Floyds, being an Indiana brewery, and Two Brothers being a western suburban brewery are special for me.

They also have no mercy on you. They're not trying to appeal to your sense of what beer is, but rather showing you what they think beer should be.
All of Stone's beers are fantastic. All of Lagunitas' beers are worth trying, with some being AMAZING. Any Three Floyds beer is great. Bells. Founders. Great Lakes. Lakefront. If you can't decide, just find a dude in a maroon polo and tell him what you normally drink, and that you'd be interested in suggestions along those lines, or something totally different, etc.

I think beer is my only hobby, since my career is based on other people's hobbies.