It was apparently a link in a perfectly ordinary article about online resources for home canning. My friend, who works for a news syndicate, said he found it interesting that Disney didn't catch it, but then he also recalled getting a press release from Disney for an ice-skating show: "Pooh on ice!"
For the canning story, he just managed to restrain himself from adding the following headline:
"Web sites show how to put fruits, vegetables up yourself."
Who knew there were such adventures to be found in preserving?