Miracle Whip

Seebee will probably get a kick out of this one.

http://www.laughspin.com/2012/06/20/michael-ian-black-joins-the-fight-against-those-against-miracle-whip-video/

tgoddess wrote:Seebee will probably get a kick out of this one.

http://www.laughspin.com/2012/06/20/michael-ian-black-joins-the-fight-against-those-against-miracle-whip-video/

Nice. I guess I'm the other one out of the two out of the four...I hate those who love Miracle Whip, only I have tried it (and hate it)

I don't hate the people that enjoy slathering sugary, space goo on their foods, I simply cannot understand why so many people think mayo and sugary space goo are interchangeable. If I'm offered mayo, and I get some garbage, sugar laden, knock off, it ruins everything. I just don't get the love for adding gobs of sugar to things like potato salad, tuna, and don't get me started on almost every fast food place's "tartar sauce" (who in the WORLD likes candy coated, fried fish???) SO,all the MW lovers can enjoy their sugary space goo, but don't impose it on me with your trickery of calling it mayo. It is NOT mayo, never will be, never could be. I'll bet if you take a poll of people, some would say they don't like mayo because it is too sweet. Far too many liberties have been taken in this country with people being allowed to call white, viscous, sugary, chemical, glop "mayo."

The commercial is cute -- not really funny (the modern-sounding little girl ruins it for me; and I was looking forward to a nice old-fashioned witch hunt!). But I don't see how it would convince anyone to try Miracle Whip. The only positive messages seem to be that Miracle Whip is sweet and you can put it on your sandwich:

http://www.adweek.com/news/advertising- ... ign-138459

They don't make any claims that this is mayonnaise (I think they can't, legally), and in fact many people refer to both Miracle Whip and all other jarred mayonnaise not as mayo but as "salad dressing" (that's a subject for another discussion: the sad state of many people's idea of salad). So, Miracle Whip is apparently hoping to win over any members of the "I love sweet goo on my food!" crowd who didn't know that that was what their product is: sweet, sweet sandwich goo! Hey, you can't say they didn't warn us.

seebee wrote:all the MW lovers can enjoy their sugary space goo, but don't impose it on me with your trickery of calling it mayo. It is NOT mayo, never will be, never could be. I'll bet if you take a poll of people, some would say they don't like mayo because it is too sweet. Far too many liberties have been taken in this country with people being allowed to call white, viscous, sugary, chemical, glop "mayo."

It's sweet, but there's nothing spacey or chemical about Miracle Whip. It's legally not mayonnaise -- the oil content is too low -- but it's called "salad dressing" because it was meant to replace the homemade boiled dressing once commonly used for composed salads. I doubt you'd like that, either.

Here's a recipe from the 1872 "Mrs. Hill's Southern Practical Cookery and Receipt Book":

"One teaspoonful of mustard, one of salt, two of loaf sugar pulverized, a tablespoonful of olive oil, a teacup of vinegar; mix these together; put in a stew-pan until scalding hot. Beat two eggs well; pour to them the hot vinegar, stirring constantly until the danger of the eggs curdling is over. It must be entirely cold before being applied to the lettuce."

Many recipes call for cream or milk and butter in place of the oil and cornstarch is sometimes added as a thickener and stabilizer. Every recipe I've ever seen calls for sugar.

In those times, olive oil was all imported and very expensive, and cheaper vegetable oils were not available until Proctor & Gamble created cottonseed-based Crisco in 1911, so real mayonnaise was reserved for the tables of the well-to-do. I don't know why the common substitute was sweetened, but when Kraft introduced Miracle Whip in 1933 at the Century of Progress, they were simply commercializing what was already a historic sauce.

So hate it if you will, but Miracle Whip really has quite a long heritage. The only innovation Kraft came up with was the machine they used to whip it up. Hence the name.

LAZ wrote:So hate it if you will, but Miracle Whip really has quite a long heritage.

So, what you are saying is, that it's old and nasty. Thanks.

We apparently all just missed the Miracle Whip food truck - complete with Terhune, Brochu and Beran!

http://chicago.grubstreet.com/2012/07/beran_terhune_brochu_miracle-whip.html