David Hammond wrote:YourPalWill wrote:Sorry, Hammond, I actually got it completely backwards. This is from the July 29 Sun Times article:
"While Campero diners in Latin America typically eat their chicken with more American side dishes like french fries and mashed potatoes, Campero outlets in the United States will take on more of a Latino flair, with sides such as pinto beans cooked with bacon and fried plantain chips, Florsheim said. Drinks will include horchata and maranon, a drink made from the fruit of the cashew tree."
That's kind of funny, isn't it? Latin Americans are looking more for sabor Americano, and we Americans tend to look more for the "tropicalized" versions. My feeling, though, is that both versions are, to state it somewhat more strongly than may be deserved, bastardizations. But, hell, if people like it, god bless 'em, it just ain't for me.
However, this seems to militate against your opinion that immigrants go to PC to get a "taste of home" because what it seems Latin Americans are seeking is a taste of the American-flavored meal (with mashed potatoes, etc.) that they had back home. This is a conundrum, wrapped in a riddle, breaded, and deep fried.
Hammond
I really dont think its that strange, myself - and it is something that is replicated
in a few other cases as well.
Take "Hot Breads" for example - a chain in Madras (Chennai) India, very popular,
has outlets all over the place (somewhat similar to a chain called Croissants
in Bombay, India). I know more about Crossiants than Hot Breads, but theyre
similar. Nice places, kids in college especially love to hang out there. Carry
croissants, breads, sandwiches, cakes - and with an Indian twist. Hot Breads
most popular thing is the "chilli chicken croissant" for example, and theyll
have chana-masala croissants etc. Plus they do a few Indian things too, but
really not very many. They play pop and rock music mostly, a sort of
Americanized ambience in India (with murals of pop stars etc - in the late
80s they used to play Springsteen, Madonna etc most of the time).
Now Hot Breads has gone international - has several branches in the US
too. One is now in Schaumburg - very popular, especially among Indians
here from Madras (and there are quite a few South Indians in the Western
burbs, the greatest populatiion concentration is in that area, so its a great
location for their first Chicagoland branch). They also have other branches
in VA, California, NY etc.
Hot Breads, in its international move, still has similar foods - chilli chicken
croissant, Indian bread etc. But it has a few more Indian dishes I
think (more samosa, chaat stuff etc than its Indian branches do - they hardly
carry those in India). It also does *not* play American pop and rock
music in stores here... instead it plays Indian pop and rock here (which it
does not usually do in India

Hot Breads owner, in an interview, said
that their strategy was fairly simple - in India they were that kind of food
(with a few more "American" items, cakes etc), and a sort of "ambiance
of America" thrown in. In the US the food is similar but iwth fewer cakes,
more chaat... and a "ambience of home" thrown in. And its been successful
with that strategy in both places. (Like Pollo campero, however, the
major food items stay the same -its the little stuff, the sides, the samosas,
and primarily the ambience that is altered)
And this, of course, makes some sense aimed at immigrants.. but even more
when aimed at their kids. Many of whom are raised in America, and dont
care too much for authentic home-cooking at times - or, at least, are very
keen to have more American-style stuff. This is especially the case among
Muslims for example - many of whom wont eat "non-Halal" (ie non-kosher)
meat, and thus dont get to really sample the burgers, fried chicken etc. This
is why Middle-Eastern places on Kedzie, while serving authentic hummus
and kibbeh, also serve "burgers and fries" - which are incredibly popular
among immigrants (even if theyre never consumed by the American
customers

Or why HFC (Halal Fried Chicken) on Devon does such
good business.
(BTW, talking of that... Usmaniya on Devon has taken over the management
of a "Browns Chicken and Pasta" spot, on Crawford and Oakton IIRC, in
Skokie. Three-quarters of the menu is now halal - the fried chicken etc is,
the Italian beef and sausage sandwiches are not. This happened 3 or 4
weeks ago IIRC - and the place has been doing *roaring* business ever
since, it seems packed pretty much every time you pass by despite
being mostly a carryout spot. This is because pretty much every
practicing Muslim in the near and not-so-near vicinity has been driving up
on occasion to pick up some fried chicken he can actually eat.Heck,
a Muslim I nkow who was down from Madras a week ago insisted on
picking some up too - was extolling the virtues of food in the Middle East,
where they could actually eat at KFC, Mcdonalds etc with regularity
since even those places carried Halal meat
c8w