I think you're blowing this out of proportion.
The federal register section is proposing permitting other sweeteners in flavored milk products, without having to put a big "reduced calorie" label on the package:
Uncle Sam wrote:Therefore, while the milk standard of identity in § 131.110 only provides for the use of “nutritive sweetener” in an optional characterizing flavor, milk may contain a characterizing flavor that is sweetened with a non-nutritive sweetener if the food's label bears a nutrient content claim (e.g., “reduced calorie”) and the non-nutritive sweetener is used to add sweetness to the product so that it is not inferior in its sweetness property compared to its standardized counterpart. However, IDFA and NMPF argue that nutrient content claims such as “reduced calorie” are not attractive to children, and maintain that consumers can more easily identify the overall nutritional value of milk products that are flavored with non-nutritive sweeteners if the labels do not include such claims.
There's nothing in there that says that the non-nutritive sweeteners wouldn't be on the ingredients list, only that
milk products wouldn't have to say "Reduced Calorie" in order to include those ingredients. I already see artificial sweeteners in juice drinks -- and avoid them because the flavors are dismal.
There's one other interesting point:
Uncle Sam wrote:Further, the petitioners assert that consumers do not recognize milk—including flavored milk—as necessarily containing sugar. Accordingly, the petitioners state that milk flavored with non-nutritive sweeteners should be labeled as milk without further claims so that consumers can “more easily identify its overall nutritional value.”
Essentially, they're arguing that artificially sweetened flavored milk is more nutritionally like milk than sugar-containing milk. I can't argue against that. Whether it's biopharmaceutically more similar to milk is another story -- even the artificial sweeteners appear to muck with insulin.
What is patriotism, but the love of good things we ate in our childhood?
-- Lin Yutang