The Twinkie revival comes to the relief of locals, who used to eat some 27 million of the treats a year, more than any other market. But before you rush out to pick up a package, you might want to take a closer look.
First, you won’t get quite as much Twinkie for your money. Today’s Twinkies are about 10 percent smaller: A box of 10 weighs 13.58 ounces vs. 15 ounces for the old style sponge cakes.
They’ll also be less fresh. Twinkies used to have a recommended shelf life of 26 days. The product now being marketed has a 45-day lifespan, and Hostess won’t disclose what changes it made to increase longevity, although reportedly, six new ingredients have been added to the already extensive list.
Further, the company will sell about 10 percent of the product line frozen to retailers, who’ll be allowed to put their own best-by dates on thawed cakes, so you’ll have no way of knowing how old any given Twinkie really is.