That pizza indeed looks wonderful. And the red-tiled oven is gorgeous. But the goddamn televisions. Is there a place that isn't a hipster-hole or super-high dining in Chicago that doesn't have goddamn TVs blaring at all times?
FWIW, I didn't like the Tv's at Forno either. In fact, the decor wasn't really my thing either - but I thought the TV's seemed to go with the decor. For a place on the far north/west side - clean, modern, upscale - ish may appeal to the working class folks in the the neighborhood. Makes it feel fancy even though its in a strip mall. The TV's, I assume, will appeal to the crowd that can't stand missing their favorite game. I simply looked at the beautiful pizza while I was eating, so the TV's weren't distracting to me.
Totally agreed, TV's belong in Sports bars - places with wings and beer....