The other week I ordered two blends from Terroir - Las Termopilas and Rwanda. Both were incredible, but Las Termopilas was remarkable -- one of the finest coffees I've had in...forever.
When I was ordering the coffees (I was sucked in by their weekly email, which I recommend to all) I ended up speaking with Trina, Terroir's head of Marketing, who happened to answer the phone. We got to talking about the coffee business (my employer owns a number of coffee roasting facilities). They currently roast coffee for a number of Boston-area restaurants and a few in other cities. Their antique roaster makes 20 lbs at a time - tiny when compared to most wholesale companies. They are planning to buy another roaster so that they can increase output when demand increases.
Their coffee is the best, period. They have relationships with all of their producers that George has developed and maintained over the years. Trina told me that they pay several dollars per pound (sometimes close to $5 for certain estates), and do not do any purchasing on the C-market or through associations like Fair Trade. Coffee has been trading this week just under $1.00/lb -- a price that doesn't cover the farmers' costs to produce coffee. Terroir believes that all of their producers should be paid a sustainable wage, not just a 'living wage'. Fair Trade, when you look at the fine print, is a move in the right direction but doesn't go far enough for Terroir.
From the consumer's perspecitve, Terroir's coffee is very expensive because of the price per pound that they pay and because of the attention to detail and small batches. Twelve ounces of Las Termopilas goes for $19.95, or $26.60 a pound. It is heady stuff. Here's what they say about it: "This certified organic coffee has entwined notes of soft citrus and apple over a subtly smoky base of nuts, coconut and a dash of persisting sweet chocolate. It is full bodied with medium acidity."
Usually this kind of copy is meaningless to 95% of all coffee drinkers. Yes, some coffee is incredible, but most people are not supertasters. To appreciate Las Termopilas, however, one does not need to be a supertaster. It is that good.
I have brewed the coffee in three ways: auto-drip, cup filter, and French Press. The French Press produced the most satisfying, nuanced result.
If you have a few extra dollars, I recommend joining Terroir's email list and ordering their special roasts when made available. Many of the best coffees have limited availability and go fast. Terroir doesn't keep inventory on hand, everything is roasted to order.
www.terroircoffee.com
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