JoeChicago wrote:Eater has a few more details
Despite paper on the windows, City Dough ownership says they'll reopen the restaurant in 3-5 weeks. They say they're doing some remodeling, not reconcepting, and are waiting on some new fixtures. Expect more details in a couple weeks. [EaterWire]
They didn't ask me, but I think some reconcepting might be a good idea. The name never was right from the get-go. It makes it sound like the emphasis is on sandwiches, or pizza, or something else dough-related. (Gee, why would anyone think that?) Aside from the fact that they serve donuts in the morning, nothing else about the place is especially dough-centric. The
truth about the place--that it does a very competent, in some cases well beyond competent, job with a cuisine that maybe best could be described as "ambitious diner"--is completely hidden by that bad name.
But then, "ambitious diner" contains its own contradiction. The place just seems not entirely sure of what it wants to be--or perhaps what it wants to be is not right for the neighborhood. (Which includes not only those who live around it, but the enormous population of health care workers combined with patients' family members from Illinois Masonic a half-block up the street, who may constitute the restaurant's best hope. They, along with cops, seemed to be the lifeblood of the Pompei that immediately preceded City Dough in the location.)
CD can become a borderline-"foodie" place like DMK Burger Bar or Fish Bar immediately across Sheffield, or they can become a spot that holds real appeal for the enormous Illinois Masonic cohort, who need inexpensive, quick, simple food primarily--but I don't see a way for them to succeed at continuing to try to be both. People respond best to a place that knows what it is. Starting from the name up, this place never has felt like it does. And I say that with regret, as someone who has found some of the food to rise well above the average.
Pithy quote here.