Kraft Singles and the 'clean food' movement

A handful of major food companies are putting their products on a diet, but instead of shedding salt or sugar, the manufacturers are removing artificial ingredients. And like individuals embarking on a new weight-loss plan, progress is slow and often influenced by peer pressure.

http://www.chicagobusiness.com/article/ ... d-movement

Interesting but I see little reason to use kraft singles. There are plenty of sliced cheeses at the grocery store that are very easy to use that are "real cheese'. But its good for any company to take artificial ingredients out.