Katie wrote:Why not just have section on the menu called "For the Adventurous Eater"?
Sorry but I don't think that would help either side. The folks who are interested in the "native" dishes (v. Americanized) are, frankly, an enthusiastic few. The issues around putting these dishes on the menu are mainly around language--non-native speakers have difficulty describing them, on the menu or verbally. And they, often rightly, think that the patrons may be confused by the descriptions and will get frustrated if what they order isn't what was described (or what they tried to) or just don't understand the dish they are served. Just think about how often you read comments about that, even here. I don't blame them a bit for not publicizing. For those "adventurous" enough to want these dishes, they'll find out about them. Whether that's by reading here, becoming a regular or just making the extra effort to engage the proprietors on the topic, they'll get there. But it will avoid unnecessary problems and confusion by trying to take those items to a wider, likely less interested, and certainly less knowledgeable public.
We are going through this discussion a bit with the Rainbow expansion. The authentic dishes can be more complicated and, consequently, time consuming to make. There is also the challenge of training serving staff to describe them, getting spice levels right, managing expectations, etc. One idea has been to create a weekly "family" meal that would be billed as a selection of house specialties. It would carry the disclaimers that these dishes are different from the typical local Thai menus, native to specific areas in Thailand, warn about spice levels, etc. The idea here is that it might give people a chance to try the more "authentic" dishes, get a taste of something they can't get elsewhere, etc. for those looking to experiment or who know the cuisine. It's sure to be interesting--so stay tuned!!
"Knowledge is knowing a tomato is a fruit; wisdom is not putting it in a fruit salad." Miles Kington