I’ve discovered that one of the most rewarding and interesting ways to see this country is to get in the car and explore our great BBQ regions, one joint at a time. When we first started doing this, our intentions were pure, but our method was weak and the results—well, the results were inconsistent. We’d just drive into an area with little real research—and just dive in, hoping for the best. Not that there is anything wrong with that, and god knows that we stumbled onto enough great BBQ to keep the quest going—though as time goes on, I find that the more pointed my search, the more rewarding the experience. It’s like when I came to know the BBQ force that is Gwiv. Pre-Gary, my attempts at making my own BBQ were much like my initial forays into the art of the BBQ road trip—hit or miss. Now, an unruly student of BBQ thanks to
www.wiviott.com, I have seen what BBQ can and should be. The invaluable information that I have managed to extract has given my passion for BBQ a new boost, and my BBQ road trips a new vision.
It becomes immediately clear after reading some literature from barbeque purists that the age-old concept of exclusively using wood is mandatory when attempting to make great barbeque. As obvious a statement as this sounds, it came as a big surprise to me that many if not most pit masters around the country don’t use a speck of wood! The rampant conversion over the years from wood to gas burners is nearly complete on a national level. With this fact in mind, I decided to make another pilgrimage to one of the great barbeque areas of the country, Eastern North and South Carolina. Unlike my many other trips there over the years, where I basically tried anything that passed my way, I decided this time to seek out as many wood burning establishments as possible. When researching the locations of wood burners in this area, I was shocked to find that no more 20 places in Eastern Carolina used wood alone as their primary cooking source!
I decided on five of these wood burning places: Wilber’s (Goldsboro), Moore’s (New Bern), Southport BBQ (Southport), Murray’s (Raleigh), and Allen & Son (Chapel Hill). We also tried Roger’s in Florence, SC since it was highly regarded according to many sources. And because I love BBQ so much, I was able to squeeze down a couple of non-wood burners for the sake of comparison to see if wood really made that much difference in quality (Basically, it does in most circumstances.).
Wilber’s (Goldsboro, NC) Wilber’s reputation amongst North Carolina barbeque aficionados is legendary. Located off the Kinston highway (US 70), it is a typical stop for travelers making their way to the Outer Banks. However, locals do abound there.
As my first stop, I headed out back to check out their pits and was immediately greeted by the pit master and his aide. While giving me the quick tour, they told me that Wilber’s does both parts and whole pigs split in half. As far as I could tell, they use the classic wood-burning technique (hickory and oak).
I found the pork to be overly rendered and dry but still managed a good flavor. I felt that it had been over chopped and, in general, when Carolina barbeque is, it takes on a tuna salad-like consistency. The barbeque didn’t reach this kind of texture, but approached it. I also thought that if I didn’t see wood-burning going on out back, I would have questioned whether they actually used wood due to its mild smokiness. Some would consider this intentional and of quality but for me, I don’t like to wonder whether there is any difference between a strictly gas-cooked pork and a wood-cooked one. This is decent BBQ, without a doubt, but certainly not inspirational.
Surprisingly, I found the most enjoyable item the fried chicken. It was crisp and not dried out like so many other places we would try. As far as sides, I would say decent but not noteworthy.

Moore’s (New Bern, NC) No doubt a local favorite, this wood burner had lines forming from its opening. On Saturdays, they serve ribs and being a Saturday, I gave them a try. They were a dead ringer for Chicago-style “fall-off-the-bone”. Even their sauce was that super sweet, thick style we so often find in Chicago. Beyond that, the ribs were extremely fatty. This was definitely not my type of ribs in the least.
BBQ-wise, I found it to be even less smoky and much less chopped than Wilber’s. A vinegar pepper sauce is usually added to eastern Carolina barbeque after being chopped but Moore’s must have bypassed or minimized it greatly, figuring I used half a bottle of it at the table. Again, this is a good BBQ but not inspirational.
My friend, Ross Lampe, ordered the standard chicken/BBQ combo. He felt the chicken was overdone and the coating was soggy and not the least crispy. As in many places in this trip, he found the chicken to be under seasoned and borderline unsalted. I had to concur with his assessment.
The shining star as far as sides went was their potato salad. Like their chicken, their hush puppies were not crisp.
After our meal, we were given a wonderful tour of the smoke pit. Moore’s strictly cooks whole pig split in halves as opposed to the more commonly done shoulders or parts. I don’t know if I should be surprised but I notice that Moore’s uses charcoal briskets to supplement their own wood coals. Whether this practice is usual in the region’s remaining wood-burning barbeque places, I’m not really sure. Whether it makes much difference in the outcome of the product is another question for the more knowledgeable barbeque expert. One such expert (and purist) I’ve recently become aware of is
Bob in Ga Although he says that it does, it was difficult to notice any difference. If I were to guess what Bob would say, it would be that the excellence of the pork has more to do with the pit master than any other factor.
Moore’s was a more enjoyable BBQ than Wilber’s, at least on this day: but basically, we’re cutting hairs.
Southport Barbeque (Southport, NC) When researching for this trip, I was extremely pleased to find a true wood-burning place anywhere on the North Carolina coast. Southport Barbeque is one such place. Unfortunately, upon arriving in Southport, we were informed by their visitor’s center that they closed sometime in the recent past. The small number of Carolina wood burners just got smaller.
Roger’s Barbeque (Florence, SC) After shooting a couple rounds of golf at a beautiful TPC course in Myrtle Beach, South Carolina, I decided to play through and go to Roger’s Barbeque in Florence. Although this is not a wood burner, so many reliable sources strongly encouraged us to check it out. My main motivation was to compare a potentially outstanding gas version to the classic wood-burners and see how it would stack up.
I don’t know about you but when I usually see a buffet, I’m expecting the worst. Roger’s threw that opinion right out the window. This wonderfully run restaurant had some of the freshest and most inviting items I’ve ever seen. Everything in the buffet looked tremendous. Some of the many sides offered were Collard Greens, corn souffle, potato salad, cole slaw, turnips, hush puppies and outstanding extra crispy cracklin’s.
The barbeque was great. Certainly not over-chopped, Roger’s adds a sweet version of vinegar pepper sauce which is the prevalent style of South Carolina. This sweetness was noticeable but not overwhelming even though it wasn’t to my liking. The natural flavors of the pork were much more enjoyable than our previous stops. This was the first really good barbeque we’ve tried on the trip. Although Roger’s uses a standard gas pit, I believe that they smoke their pork indirectly with hickory and oak.
Their chicken was also excellent, although again, under seasoned. Wonderfully crispy. Roger’s does a stiff business and is able to move enough product to be able to do things like keeping chicken crispy. That’s always a good sign. If you’re anywhere near Florence, I would strongly suggest a visit.
Murray’s Barbeque (Raleigh, NC) Located in the outskirts of Raleigh on a classic country road is Murray’s Barbeque; one of the most highly touted Barbeque spots in all of Eastern Carolina. We arrived in the early evening, coming straight from Roger’s in Florence, about 2 1/2 hours away. So, a good example of barbeque was still fresh in our minds. Murray’s is a classic, small roadside cider block shack that is covered wall to wall with pictures of NASCAR racing greats from yesteryear. The vibe of the place is truly a throwback to some lost era of the Ole South.
The standout element of their barbeque was clearly its smokiness as compared to everything else we had tried. Nicely chopped, it had beautiful chunks of red-coated pieces throughout it. The flavor was also quite good. Unlike most of the earlier places we had previously visited, Murray’s didn’t over render the pork fat as to dry it out. It was wonderfully moist with its own natural juices instead of the all to common fattiness found at so many other lesser establishments.
Their chicken was the all too common variety we’ve been running into at most places: under seasoned and overcooked. Although it had a nice crispiness to it, it fell far short of being very good. The standout side was clearly their hush puppies. Slightly sweet and crisp, this was the first place, so far, where I could have gone for another basket.
My usual pattern when going to these restaurants is to eat first and then take pictures. But in this instance, Murray’s immediately inspired me to take pictures of its interior as I entered. Unlike all the other places where I would ask permission to take photos from its manager or owner, in my heightened state of excitement, I forgot to ask the owner if it was ok. Apparently it wasn’t. After our meal, I courteously began to ask him if he would allow me to look at his pit out back, of which he nonchalantly told me “no” and casually showed me his gun from beneath the register. If you’re disappointed about the lack of pit pictures or further information about Murray’s, I hope you’ll forgive me. As far as I have heard, though, Murray’s is a strict wood burner using no artificial means. Supposedly, he cooks his pig in a below ground smoke pit.
Ross also informed me that he charged us an additional $3-4 onto the bill for what he described as an “A-hole tax”.
I did get one thing out of him and that was he was closing the place permanently on or about November 22. At this point, I’m not quite sure if that’s a good thing or a bad thing. I guess you could say that everything has its plusses and minuses.
Allen & Son Barbeque (Chapel Hill, NC) Let’s not beat around the bush, Allen & Son in Chapel Hill is operating on a whole other level. This is easily the best barbeque I’ve ever had in the Eastern Carolinas in 15 or so years of visits. Every aspect of their operation from its food, cleanliness and even charm trumped all other efforts I’ve come across in the region. Even from the food’s appearance as they brought it to the table, you could quickly tell that the attention to detail was incredible. The barbeque was godly. It was tremendously moist because of the pig’s natural juices, not from being overly fatty. Eating this pork was like nothing I’ve ever enjoyed in North Carolina before. It was beautifully chopped with luscious chunks. The smokiness was exactly to my liking: noticeable and yet still subtle (like me, PIGMON). I immediately had to wonder whether the pigs were of higher quality than everybody else’s or was it just from the skills of the pit master (or both)? After eating my mound of pork, I couldn’t stop myself from also finishing Ross’s leftover barbeque. Like most normal people, he wasn’t exactly looking to clean his plate after having just come off a week and a half long BBQ bender. Ross is presently on a self-appointed 2-month pork de-tox regiment.
The sides straight across the board were stellar. Their great coleslaw was a bit chunkier and less soupy than most and the okra was fresh and lightly breaded. Their Brunswick stew was also a treat with its fresh vegetables instead of the usual canned variety. How can you not love a hush puppy, especially these, that were hand rolled and cooked to a magnificent brown crispness…the sweetness of toasted cornmeal came through in every bite. This type of place is the reason we seek out great barbeque. Wonderful.
It was my utmost pleasure to meet Keith Allen, who owns and operates Allen & Sons. He is a man who takes tremendous lengths to make sure the product he is putting out is not only good but also special. He is a true barbeque artisan, taking great lengths to do it the historic and authentic way, slow cooking and using nothing more than wood as his heating source. They cook whole pig as well as parts.
He told me that the other Allen & Son restaurants use gas today. You could tell even with his pleasant southern respectful way that he didn’t approve of these methods but could understand how less serious barbeque men everywhere could be lured into taking the easy way out. Real barbeque for Keith is what drives him everyday. He is clearly a dying breed throughout the Carolinas.
I also asked him why Wilber’s barbeque appeared, to me, to be dried out; whether that was intentional on their part or just poor execution. After giving them huge accolades in regards to their long history of producing great barbeque, he told me about how their longtime pit master had died a few years back and that smoking pig is all about the pit master and his knowledge of barbeque.
My time talking to a master like Keith was unquestionably the highlight of my trip. He is a true wealth of barbeque knowledge, and his passion is palpable.

I realized after talking to Keith that what he said rang true; that good barbeque could come from anywhere as long as there is a knowledgeable pit master. Places like Roger’s, which use gas supplemented with wood, had the ability to produce great barbeque. As far as gas burners go, they are the exception rather than the rule. My personal preference goes to the places that have great pit masters who use the time-tested approach of strictly using only wood and still cooking the whole hog; places like Murray’s & Allen & Son. These places may only be a memory as they seem to be slowly dying off one by one. Who knows, though, maybe someday we’ll see a resurgence of these barbeque artisans, but I’m not holding my breath.

Logs in back of Allen & Son
Wilber’s Barbeque
4172 U.S.70
Goldsboro, NC
(919) 778-5218
Moore’s Barbeque
U.S. Route 301
Kenly, NC
(919) 284-3865
Roger’s Barbeque
2004 Second Loop Road
Florence, SC
(843) 667-9291
Murray’s Bar-B-Q
4700 Old Poole Road
Raleigh, NC
(919) 231-6258
Allen & Son Barbeque
6203 Millhouse Road
Chapel Hill, NC
(919) 942-7576
edited twice for punctuation
Last edited by
PIGMON on March 15th, 2009, 8:32 am, edited 3 times in total.