kenji wrote:Doesn't seem to me they are making a ton of money on those SKU's. Yeah when I eat at Whole Foods I can see them making money but Tony's charges under 6.75 for a whole roasted chicken, rack of baby backs is under 9 bucks, and salad bar is under 6 bucks a pound. I can barely buy the chicken fresh for 6.75. Are they selling it as a loss leader to get me into the store?
As I am no longer close to wholesale prices, I do not know that what they are making profit wise on the chicken. However, Aldi is selling Tyson chickens for about $0.95/# for about 3.5# birds. I would think that Tony's probably has about $4.50 in the bird.
However, who goes in and buys just the bird? Last year, as I did not have internet at home for several months, I spent a lot of time in a Kroger's (Fry's) Marketplace store. Their Starbucks seating area is immediately across from the chicken counter. People come in and buy the chicken, add on three or four sides, a package or two of King's Hawaiian Rolls and a couple of 2 liter bottles of soda. Their margins on the chicken are not great; however, for the whole meal, they are doing very well.
$6/lb for the salad bar? Go through each of the ingredients and see how many normally sell for anything close. If you notice, you will see that the expensive ingredients are generally in smaller containers toward the end of the bar or they are stuck in the back where it is harder to get to. And I was beat up by my customers when I was charging $0.20/ oz years ago.
I was at one of the now-shuttered Fresh and Easy (formerly Tesco's attempt to take over the US grocery market) locations in Tempe, AZ last week. I would say that prepared food was 25% of their sales.
My brother and I visited one of Kroger's test stores in Cincinnati over Thanksgiving. They were charging $6/ lb for wedge salads. I mean how hard is it to make a wedge salad???
What is scary to me is the complete lack of cooking ability (or lack of willingness to cook) these days. Smart supermarkets have determined this and are aggressively pursuing those customers.
==============
Back to HyVee. In my recent travels through Iowa and Nebraska, I would say that 75% of my meals out have been at a hyVee. The food is generally well prepared, the service is excellent and the portions are ample. To me it is of much better quality and value that the Maid-rite's and the Runza's in those states