I was there on about its 3rd day of business, so I'm sure my experience is not general, you know kinks out and all. That said, I was unimpressed not just with what I ate. The biggest thing that bothered me was how safe and pedestrian it was. Yes, I know it's in the Loop and it's geared for tourists and office workers, but still. All the hype was that it was going to be the Latin Eataly, and Eataly is aggressively "authentic" (or at least tries). I thought maybe something like closer to Maxwell Street, you know it least have some abuela's patting tortillas for show or something. Call me crazy but a trompa, a charola of greased goodies, you know am I nuts? To me it was like, here's our stir-fry station but we'll call in chaufa to make it sound Latin. It's not pizza it's something from Barcelona, which I guess from my two dining companions who had been to Barcelona a lot more recently than me, it was like something you get in Barcelona. It still looked like pepperoni pizza to me. Burgers, no they were burgesas! It all seemed slick and just not that different than what's for sale in Water Tower.
I gravitated to burgessa because the line was the shortest. My version of a Miami-Cuban frita was nothing like the awful in the best way bombs of the real thing. I tried an Argentinian empanada that was terrible due to several re-frys--bonus annoying points, the "parrillada" station has all these piles of logs but they just grill on gas. A taste of a chaufa came across as all soy (which may be the most authentic thing done there). The pepperoni pizza was the best thing I tried.
I was perusing yesterday, the latest issue of Texas Monthly, with its list of 100 best tacos in the state. It only showed, to me, how good we have it here, when it comes to Latin food. I was really surprised that the powers behind Latinicity did not get that too.
Think Yiddish, Dress British - Advice of Evil Ronnie to me.