NFriday wrote: I think that most of the people who think it is too expensive get a small box. You get charged a $4.99 delivery fee no matter the size of the box.
I actually get the large box of veggies and fruits, and, besides, I'm not counting the delivery fee in my assessment of the pricing. I'm a subscriber, but I can get much of this stuff cheaper at Pete's Market (but Pete's does tend to be inexpensive produce-wise). For example, a small head of red cabbage at Imperfect is $2.19. (I'm not 100% sure what it is at Pete's but the last time I bought a small head of red cabbage there, it was around a buck to buck and a half at most.) Two yellow onions are $0.89 (a 3-lb bag at Pete's is 99 cents). Spinach is $1.89 a bunch (Pete's is $0.89). Limes are $0.69 for 2 (Pete's is 12 for a buck right now), 3 tomatoes on the vine are $2.79 (I'm not sure what Pete's is right now, but they're usually much cheaper than that). Red potatoes are reasonably priced at $0.69/lb -- probably about the same at Pete's, maybe as low as $0.49/lb. Two red peppers are $2.19 (today, $1.49/lb at Pete's; I bought three for $1.59 yesterday) etc.
It's not unfairly priced, in my opinion, and the point of it for me wasn't to save money, but the pitch to save 30-50% on produce prices compared to grocery stores doesn't pan out in my particular situation. I'm sure for some, perhaps many, people it is cheaper than their local options.