I've been here a couple of times as well and I think it is an intriguing spot. The wine shop is very interesting, stocked with unusual, mostly natural wines that would otherwise be found at Red and White, Diversey or other specialist shops. Prices are OK, not great, but when you consider you can drink any bottle on site for a $5 fee, it becomes a compelling spot to drink. The meat and cheese counter is also interesting, and I believe there is some affiliation with the producers. We picked up a Spanish-style sobrasada last time, which was a nice alternative to nduja.
What I haven't quite figured out is how to use this place. It doesn't come off as a dinner destination, yet wine by the bottle is the biggest draw. A sandwich and a bottle of wine for lunch is nice from time to time but not a frequent target. If I were closer, it would be a great neighborhood spot for a light dinner. I like it, and I'll be back, but just not sure when.