Kurt,
I believe you're a bit confused about Lawry's technique for roasting rib. While they season with their signature rub, they actually roast the ribs on rock salt. Don't know why, but I heard it straight from one of their chefs.
All this talk about rib roasts forced me to drive to Paulina Market this afternoon, where I picked up a two or three rib roast, loin end. I believe that it is actually choice, but it's marbled just like prime. I usually dry age at home for three or four days.
Normally, I use McCormick's Montreal seasoning, which we prefer to Spice House's Quebec version, then roast at 250 degrees, pulling at 110-112 or so.
Michael,
I agree with you. No need to marinate or do anything fancy, although Steve's garlic slivers sound pretty good to me. Might give 'em a try this time around.
To all: try this one next time you do roast beef -
Custard Potatoes (Dean Fearing thaught me this recipe)
Thinly sliced peeled russet or golden potatoes.
Mix in a large bowl with a royale made in the ratio of 4 whipped eggs per quart of cream. Season with salt, chopped garlic, whole nutmeg, and freshly ground white pepper. These need a good amount of salt. Add as much or as little freshly grated parmesan as your conscience and/or pocketbook will allow. The sliced potatoes should be well coated.
Pour into a buttered casserole and bake at 300F until a toothpick or tip of a paring knife come out cleanly.