Well, that does seem to be the end of Matsumoto the restaurant.
Generally it was pretty cool the way the press jumped on the novelty of Matsumoto and got the word out, with one exception. I suppose Phil Vettel would defend himself against the claim that a four-star review in the Trib would have made Matsumoto buzz with business by saying that he couldn't save Spruce, which I think he gave four stars to and mentioned fairly regularly, and which surely had a better location. Fair enough. And he might well say that the stars are a blunt instrument and hardly a substitute for the complete review-- except we know how these things shape perceptions, how all many people hear is "two thumbs up," and how people in wine shops buy a 90 but turn their noses up at an 89, as if there could possibly be a meaningful difference in those numbers.
The review is pretty good, thoughtful and admiring-- and yet it's impossible not to look at it in the shadow of those two stars, the standard rating for the latest Trattoria Plastica River North scenester spot to open in this town, and see Matsumoto as a failure at its price point and ambition level as a result. Now, it may not be wrong to look at the decor and wooden chopsticks and bump a restaurant down for them. But now I know that the importance I give to such things under the circumstances (in Matsumoto's case, quite extraordinary circumstances) is far less than he does.
Review.