Interesting, but not that new.
Several chefs and food folks in CA bent on finding a US version of everything European have been doing this for quite some time. Indeed, the reason I tracked down a non-smoked Felt's country ham last summer (in Charlottesville, at Reid's, a local institution and grocery store), is because a wine guy in Napa swore by it as a great 2 bucks per pound alternative to prosciutto.
I ate a decent portion of the ham raw, in the stylle of prosciutto (or speck or serrano, etc.) and thought it was fantastic. It was more "rustic" than a prosciutto di Parma, and much better, to my taste, than the Canadian or US product that aims to mimic it. Mostly, the country ham tasted of must and basements and attics in a way that very much complemented things like Amarone di Valpolicella and Rioja. Possibly, this was related to the thick bloom of mold that I had to scrub off the ham after several months in my basement.
Someone here mentioned that they have never had country ham that reminded them of the classic Europeans. I wonder whether the poster ever tried it raw and thinly sliced. Cooking the ham changes it in every conceivable way, taste, texture, smell, saltiness, toughness, etc.
PS, I never got sick from eating my moldy uncooked ham, but I made sure always to drink something with it.