7-eleven P'EatZZa Sandwich

On last night's Apprentice, the teams had to work with 7-Eleven and promote what is probably the most disgusting sandwich ever! It's called the P'EatZZA and is two slices of pizza surrounding deli meat. This thing is another concoction marketed in my opinion toward the college stoner crowd.

Pizza and a deli sandwich - it's a marriage made only in 7-Eleven heaven. The new P'EatZZa™ sandwich, (pronounced Puh-Eat-Zuh) is the first of its kind and debuts in stores April 18.

It brings together a combination of pizza, deli meats and flavorful fixings into one delicious sandwich that tastes great for lunch or any time of day. 7-Eleven designed the new sandwich and packaging so it's easy to eat on the go -- there's no need to heat it, just grab one and enjoy.

P'EatZZa comes in two varieties: a mouth-watering turkey and pepperoni on pepperoni flatbread with parmesan ranch spread and romaine lettuce; and a flavorful and zesty ham and salami on cheddar mozzarella flatbread with banana and red peppers, oil and vinegar dressing and romaine lettuce.

7-11 Products

Ewww. You eat it cold? That thing doesn't come close to the greatness of french bread pizza a la The Hot Truck at Cornell University. Grease and Garden (mayo and lettuce) in the middle of french bread pizza sounds gross, but it is one of the greatest things ever (well at least it is at 3am!)

The original website is no longer due to Bob Petrillose selling it a couple of years ago to Shortstop Deli, but most of the menu has been saved here at everything2.com. I think Everything2 got a bit of the history wrong though. The way I heard it, one of Bob's former employees went to work for Stouffer's, and he asked Bob if they could use the french bread pizza idea, which Bob agreed to.

The Hot Truck
Cornell University
600 Stewart Ave
Ithaca, NY 14850

edit: I found more pics on the Hot Truck on roadfood.org
http://www.roadfood.org/Reviews/Writeup.aspx?ReviewID=1683&RefID=1636

sounds like the "Taco Town" skit from SNL .. YUCK.

# Start with a crunchy all-beef taco smothered in nacho cheese, lettuce, tomato and our special southwestern sauce.
# Wrap it in a soft flour tortilla with a layer of refried beans in between.
# Wrap that in a savory corn tortilla with a midlle layer of monterey jack cheese.
# Take a deep-fried gordita shell, smear on a layer of our special guacamolito sauce, and wrap that around the outside.
# Bake it in a corn husk filled with pico de gallo, then wrap that in an authentic Parisian crepe, filled with egg, gruyere, merguez sausage and portabello mushrooms.
# Wrap the whole thing in a Chicago-style deep dish meat-lover's pizza.
# Roll it up in a blueberry panacke, dip it in batter, and deep fry until it's golden brown.
# Serve it in commemorative tote bag filled with spicy vegetarian chili.

Doesn't Pompeii use their pizza as the bread for there panini sandwiches?

Parmesean ranch spread...mmmmmmm

Even the promo picture makes them look bad. If that's the most appetizing a team of professional food-stylists and graphic artists can make the things look, they must be really gross in real-life.

d4v3 wrote:Parmesean ranch spread...mmmmmmm

Even the promo picture makes them look bad. If that's the most appetizing a team of professional food-stylists and graphic artists can make the things look, they must be really gross in real-life.

Definitely not appetizing - the pizza portion looks like a still-frozen Totino's.

d4v3 wrote:Parmesean ranch spread...mmmmmmm

Even the promo picture makes them look bad. If that's the most appetizing a team of professional food-stylists and graphic artists can make the things look, they must be really gross in real-life.

The web site Consumerist recently did a comparison story that included photos of Quizno's actual prime rib sandwich vs. the prime rib sandwich as depicted in their ads. It was amusing. Here's the link:
http://www.consumerist.com/consumer/qui ... 165742.php

I'd like to see something similar here. It's looks gross, I'd never eat such a thing, but couldn't even imagine how you could neatly eat it if you wanted to.

O.K., this was interesting, but I couldn't figure out if it was truly intriguing or nauseating. Possibly both, at the same time.

I couldn't wait for the premiere, so I decided to recreate it (including the likely quality): frozen Tony's Supreme Pizza, hard salami and ham. I chickened out at the last minute and decided to forgo the lettuce and dressing. I added sharp cheddar and a muffaletta-like black and red olive spread.

No fine meats were harmed in the creation of this P'EatZZa. The ham and salami came from the cold-cut section.

Definitely not haute-cuisine, but not barfingly awful. I would not serve it to anyone else, but I have four more weeks of getting off from work at 9 p.m. on Mondays before needing to be in at 9 a.m. on Tuesdays. A solution for that kind of situation . . . .



Cheers,
Wade

OK, see, VI, Zim, I and other Luddites have been waiting for an example such as this. Pictures lie, and my lying eyes too. Or maybe I'm stoned. Your artfully presented sandwich looks pretty good.

7-11 needs you, wade.

It looks pretty good because except maybe for the pizza, he used much higher quality ingredients than 7-11 does.

I'm convinced that that's become one of the key points about mass-market cuisine-- the crappiness of each individual ingredient is covered by giving something eight times as many flavors as it ought to have. When you're tasting grape jelly and jalapeno at the same time, it's hard to notice that the meat tastes like salted wet burlap.

Jeff,

In some respects, this thing resembles some of the classic savoury holiday pizze... but as Mike G says, 7-11 isn't making this with ingredients that are really worth eating, nor is there much tender-loving-care involved in the cooking process.

I'm sure too that Wade's version is vastly superior to the industrial version; it certainly looks better.

Antonius

The two things I will say in defense of this...I have voluntarily eaten pizzas from California Pizza Kitchen that have lettuce and dressing on them (and I've enjoyed them!), and that's part of what this includes. And I come from the NY area, where we fold our pizza slices, so it's not much different than stacking two pieces together. That said, there's still no way I'm trying this.

There is not enough marijuana in the world to make me eat one of those. Yech.

Mike G wrote:When you're tasting grape jelly and jalapeno at the same time, it's hard to notice that the meat tastes like salted wet burlap.

That's good. Give me extra parmesean ranch spread, please.

Here is another new 7-11 offering that seems to follow the same principle. However, this one is geared towards the health-conscious urban professional market.

I hate to think about what these look like in real-life. According to 7-11, this selection is topped "with a snappy tomatillo-poblano spread, and rolled in a distinctive blue corn tortilla for an intense Southwestern experience". Then they "put it in a hand-held carrier that fits conveniently in your car’s cup holder for lunch on the run!".

The word "spread" scares me. It denotes something that cannot be legally classified as a sauce, mayo or dressing. Kind of like butter flavored "topping". Anyone for flavored hydrogenated fat?
Nevertheless, given the choice between one of these and a P'EatZZa...

BTW, Candlelite used to have a turkey club pizza, which was turkey and bacon pizza with chopped lettuce piled on top. It was actually pretty good. The cool lettuce combined well with the hot cheese and salty bacon. However, if you didn't eat it quickly, the lettuce became cooked and bitter. Forget about saving a slice for breakfast.

That looks like eating a mailing tube full of succotash.

It was better once the pizza reached room temperature, and slightly better than that once refrigerated.

Cheers,
Wade

I'm not sure which I find more disturbing... the P'EatZZa itself, the dizzying and confounding amalgam of punctuation and arbitrary capitalization in the name, or the fact that I'm apparently supposed to pronounce it as a three syllable word:

7-Eleven's P'eatZZa Page

I wouldn't want to eat a Peatzza (peat being dead plant material).

The offensive spelling and punctuation, I'd bet, had something to do with uniqueness as it's related to seeking a trademark.

Cheers,
Wade

Oh, I'm certain that's true. But I have a hard time believing that they'd have had significantly more difficulty trying to trademark, say, P'eatzza. As it stands, P'EatZZa™ looks more like a strong password than a sandwich.