Try a smaller one, then. (I can tell you that TJ's prices are not high, for this sort of bird; the first time I looked at them, at Paulina, a couple of years ago, it was not much under $100 for a bird in the 16 lb. range.)
It's a different tasting meat, more like a roast goose than commercial turkey; especially when smoked, there's a distinct gaminess to it and the flesh is quite firm (though I've managed to both roast and smoke one without, as yet, turning the firm flesh into something too chewy to enjoy, thankfully).
Would I buy four of them for an event at my house? No. Butterball turkey is relatively cheap, and, hey, it tastes like turkey as people know it.
But would it be worth spending $40, say, on a smaller one for the novelty of the flavor? It would to me, depending on the crowd (whether or not they'd be receptive to the stronger flavor).