The contents? Four individual six-packs of Domaine Dupage, Prairie Path Ale, the Bitter End Pale Ale, and a sixer of Cain & Ebel. By my basic math, if you were to walk into any major beer retailer like Binnys, you’d have to drop almost $40 to take all this home.

Or, look at it this way – you’re buying three six-packs at the normal retail price, and getting six bottles of Cain & Ebel for free.

Or, look at it this way – if you’re used to buying a couple of these other variety packs sold exclusively at the aforementioned Binnys, you’re saving $6 and getting the C&E you don’t get otherwise. (Yeah, so you get a Heavy Handed IPA in the Binny’s selection. Can’t win ‘em all.)

Or, look at it this way – think about how much you’d drop at the bar for one of these. Say about four bucks a bottle or draft, maybe? Buy 24 rounds at your friendly neighborhood tavern, and that’s $96 at its cheapest. It’s all starting to add up, isn’t it?

I haven’t done a lot of beer price math otherwise, but this is easily a real steal for Two Brothers afficionados like myself. More importantly, if someone who’s wandering Costco looking for cheap-ish booze comes across this sampler versus another skid-ful of Bud Light, and the price gets this in their cart versus other swill, it’s win-win. More exposure for the Brothers, and quite possibly another convert to the joys of the brewing arts.